Bryan Smith
CEO & Co-Founder
Table of Contents
What's a two-word phrase lurking in every organization that kills productivity and collaboration and costs organizations millions? If you say knowledge silos, info silos, data silos, information bottlenecks, or one of the many other ways to say communication breakdowns, then you're in the right spot.
And you're not alone. 83% of executives believe their companies have silos and 97% say siloed data has harmed their business .
Their concern is warranted. Knowledge silos cause teams to miss significant opportunities, like a sales team missing important improvements by product management that can land deals. It also wastes time, as a McKinsey report showed that knowledge workers spend 20-25% of their work week (8-10 hours/week) searching for crucial information they need to do their work .
So what are knowledge silos, how can you identify them, what's their impact, and, importantly, how can you know them down? That's what this guide is for.
Before you can knock down knowledge silos, you need to understand how they form. It's important to realize that most knowledge siloes are caused accidentally and not maliciously, purely by the way teams are structured. But always be on the watch for team members who hoard or attempt to use information as power.
The most common cause of information silos is how your company is structured. Hierarchal structures and department divides are the most common contributors to knowledge silos.
The typical hierarchy of a company is often the leading cause. Departmental vertical slices of your company, such as sales, operations, marketing, HR, and legal, unsurprisingly isolate pools of information. And then, within each level of these departments, the various levels and teams often do not know what the other teams are doing. Because information usually flows only vertically and not horizontally, information silos form by default.
Going beyond the structure of your organization's departments, you'll find that their objectives and key results differ. These differences in priorities can inadvertently hinder cross-functional communication because what's important to one team may not even be on the radar for another team. When teams focus only on their own goals, they may inadvertently ignore the mission and goals of the larger organization.
Most people are not born natural communicators. Communication is a skill that employees must hone. Ineffective personal communication and inadequate (or missing) communication channels lead to knowledge silos.
Poor company tooling is another cause. More than simply having Slack is required. It is essential to provide employees with the right communication tools. Some teams may require different tools for collaboration, but not establishing a company norm and the right tools for the communication job will add too much friction.
Many companies suffer communication silos because they inadequately train their employees. Without investing in your employees and helping them see the benefits for themselves, as well as the company, you'll end up with fractured communication, and knowledge silos will arise.
Your organization's culture also plays a significant factor in the creation and perpetuation of knowledge silos—highly competitive cultures and ones lacking trust lead to hiding information and no collaboration.
Some companies encourage competition over collaboration. While this may lead to desired results, it can encourage employees to consider their colleagues competitors instead of collaborators. This type of thinking then leads to guarding and even hiding valuable knowledge other teams can benefit from.
Nothing causes division like a lack of trust. When trust erodes, teams and individuals never get a chance to communicate, and some withhold information out of fear of misuse. Building trust is essential for effective knowledge transfer.
Knowledge silos can have a direct, measurable impact on organizations in things like productivity and performance. Understanding how knowledge silos are impacting your organization will help you prioritize and break down silos.
When information is siloed, cross-functional collaboration between teams and departments is hindered. This leads to both missed opportunities and duplication of efforts.
Not knowing what another team is doing leads to missed opportunities across your organization. Product marketing may know of a critical initiative sales does not capitalize on. Legal may be aware of a new regulation that changes how the company operates overseas. You're also missing out on improved innovation and creativity that employees can only achieve with cross-functional collaboration. When information is not shared, valuable insights remain untapped.
Nothing is more demoralizing than finding out the vital work you're doing was already done by someone else. Teams working in isolation often unwittingly waste resources, which can be costly for any organization.
The lack of critical information caused by knowledge silos directly impacts decision-making speed. It also reduces the quality and increases the cost of those decisions.
When the correct information is accessible to your teams, they can make the right decision rapidly. However, when they're forced to guess or recreate information already out there, they'll waste critical time reaching a decision that may also be lower quality.
Operational costs can skyrocket when everyone, both person and team, has to recreate the "information wheel." Instead of making use of the company's operational knowledge, silos increase costs as employees end up doing work others have already done.
Knowledge silos also negatively impact employee morale. Nothing is more demoralizing to an employee than seeing a misstep from poor communication, alignment, and knowledge silos.
Employees become frustrated when they know what they need is "out there" but can't find it or reach it. This frustration reduces their productivity and job satisfaction.
A lack of collaboration and communication will cause many employees to feel isolated and decrease their engagement with the company. This, in turn, leads to higher employee turnover.
Now that you understand the impact of knowledge silos, it's time to learn to recognize where they exist in your organization. And it's guaranteed that even the best-running organizations have info silos. To find knowledge silos look at how work is done today and gather employee feedback.
The most common "Knowledge Silo Canaries" are inconsistent information and limited cross-departmental or cross-functional projects.
Nothing says knowledge silo like one department saying one thing and another saying something completely the opposite. It's a sign that information needs to be shared effectively and leads to employee confusion and errors.
Another indicator of silos is the lack of projects and initiatives that cross departmental borders. Seeing projects that obviously should span multiple departments, but are formed solely within one department, is a sure sign of knowledge silos or lack of trust. Not only will they miss key opportunities for the company, but an opportunity for team building will also be missed.
Nothing beats direct employee feedback. Even if an employee does not outright say there's an issue, they'll often hint or make statements revealing the truth. Another effective strategy that scales is using employee surveys.
Employee surveys and interviews can be highly effective ways to identify information gaps. Use surveys to get a broad set of feedback from across your entire organization. Based on the survey results, conduct team and individual interviews to suss out the details. What's even better is that most employees already have an idea of how the problem can be fixed, which, if implemented, drives employee satisfaction and engagement.
Pulse surveys, NPS(TM), and other types of anonymous feedback mechanisms can also help find where knowledge silos exist. Be careful with employee anonymity; trust can be broken when a survey is positioned as anonymous, and it's not.
Once you've identified where knowledge silos exist, it's time to prioritize them and address them. Look to your broader organizational goals to drive prioritization. Addressing the gaps involves:
Improving the communication channels your company uses should almost always be the first step in breaking down silos. You can do this by improving your company's tooling, addressing the frequency of communication, and improving how your company approaches cultural changes.
When you think of tools for team collaboration, don't stop and think of only Slack and Microsoft Teams. Tools allowing people to work collaboratively, like virtual whiteboards or even tools like Google Docs and Canva, where multiple people can work on the same thing simultaneously, can significantly improve knowledge sharing and communications.
Also, tools that allow easy knowledge transfer should be considered. Tools like AskJack enable employees to be self-sufficient in gathering and answering questions.
Be sure to schedule regular cross-departmental meetings. However, deliver them in something other than a cookie-cutter format; otherwise, employees will quickly tune out. Instead, promote a culture where everyone is encouraged to share, discuss, brainstorm, and, yes, challenge ideas together. These meetings should always promote four-way communication, where information goes up and down and side to side. If all communication is coming top-down, you're doing it wrong.
Create a culture that values collaboration over competition. Or have both. Use cross-functional competitions and use these competitions to share information. Either way, a culture that values collaboration will always form fewer information silos.
Leaders across the organization (vertically and horizontally) should promote collaborative behavior and seek ways to break down barriers between teams. Intentional activities to increase collaboration and knowledge sharing are needed since many knowledge silos are accidental.
Recognizing and rewarding teamwork and efforts that promote collaboration and knowledge sharing should be used wherever possible. Incentives that align and promote your organization's value of working collaboratively instill what was hopefully trained on during onboarding.
Effective employee onboarding will not only help new employees integrate more quickly into your company. A good onboarding program also helps foster the culture of collaboration and knowledge sharing on day one that you want to be the default for every employee. Effective onboarding includes comprehensive training as well as mentorship.
Be sure to go beyond "This is how to get your laptop setup" and "Here are our policies" for your onboarding training. Good onboarding training will introduce employees to your culture, give them examples of how that impacts their work, and set expectations. This will ensure that your new employees are equipped and incentivized to collaborate right from the start.
Teaming up new employees with a peer or mentor for onboarding is a crucial step to help them navigate the often complex information graph companies inadvertently build. No matter how good your training is, a good mentor will fast-track a new employee by finding and navigating your company's organizational knowledge and team dynamics. Mentors can also provide guidance, which provides smoother and faster employee integration.
Be sure to also set expectations with the peer or mentor on what is expected of them.
Implementing the right tools and not relying on the old standbys can be highly effective in breaking down knowledge silos. It subtly shows employees that collaboration and knowledge sharing are essential. And, importantly, it shows that you want to invest in them. These tools range from collaboration tools like Slack to knowledge management systems, feedback systems, and new AI tools.
Providing your employees with collaborative tools is essential to improving communication and reducing info silos. Look for platforms that enable employees to chat, search, and share information with as little friction as possible. These tools make it easier for employees to get the word out.
Tools like Slack and Microsoft Teams allow employees to facilitate real-time communication no matter where they are. They also enable rapid file sharing and now include visual whiteboards and note-taking functionality. Direct messaging, integrations, and other aspects of these tools make them ideal for knocking down barriers.
However, they should not be seen as the only tool needed. While Slack has helped many companies, its ease of communication is also its Achilles heel. Without the right culture setting, Slack and similar tools can drive distractions and make it hard for employees to get into deep work.
Tools like Box, Dropbox, Google Drive, and Microsoft OneDrive ensure documents and information are easily accessible. They also act as valuable backups while reducing the inadvertent hiding of knowledge. Allowing teams to store data in standard data repositories fosters openness by centralizing where data is expected.
Just like Slack, data repositories like Box can also have drawbacks. No single human can operate exactly like everyone else, so data repositories like Box can also turn into a dumping ground, making it hard for employees to know where the information they need is. Worse, many companies adopt multiple tools, increasing the difficulty of finding what an employee is looking for.
Knowledge Management Systems attempt to unify your data across disparate tools by centralizing data tracking. This helps make the data more accessible and can be highly effective when combined with AI (see below). These systems may include data repositories, but the best integrate with your business's tools.
Providing your leaders and human resources tools to gather feedback will help them reduce the impact of knowledge barriers. Tools like employee satisfaction, eNPS surveys, and peer review systems can be highly beneficial.
Human resources often use this category of tools to gauge the company's health. eNPS scores and other survey questions can gauge the overall health as well as tactical aspects like information sharing and collaboration.
When correctly done, peer reviews give employees valuable insights into their work and where they can improve. This, in turn, fosters a culture of continuous improvement, where collaboration should be one of many key measurements. A common form is the 360-degree employee review, where an employee's peers, supervisors, subordinates, and sometimes external sources review an employee.
Information management is rapidly changing with the advent of generative AI. Many new tools are emerging as GenAI greatly enhances traditional tools. Many of the current trends are using AI to address knowledge silos proactively.
Since OpenAI exploded onto the scene in late 2022, the field of knowledge sharing hasn't been the same. Looking past the obvious use of GenAI to answer a question, AI is revolutionizing the way many companies operate. New tools and functionality that include RAG-enabled search, AI-driven automated knowledge management, and even augmented reality combined with AI are just some of the ways information sharing and collaboration are changing.
RAG stands for "Retrieval-Augmented Generation." It uses new approaches for searching data (such as vector searches) combined with GenAI. The result is a revolutionary new approach to search that can span your entire business.
The key takeaway is that RAG-enabled products can use your company's information , no matter where it is stored, and enable fast and contextual search results. Combine these search results with generative AI like OpenAI's ChatGPT 4o, and you get answers to not only where the data is but answers that are based only on your company's data. This approach nearly eliminates one of AI's biggest worries: hallucinations.
Taking AI further, automated knowledge management systems automatically build your information repositories. They can be given your notes, observe key information in chats, or even record your conversations to provide you with high-quality and highly accurate data repositories.
Common use cases for this include building a repository of standard operating procedures (SOPs). AI can even be used to build an SOP from a recording of someone doing it. Combined with a RAG-enabled product, employees can quickly find out exactly how something should be done.
One of the biggest changes AI is bringing to help organizations improve their operational efficacy and productivity is predictive analysis and advanced analytics. Data that was too laborious to gather can now be automatically gathered and analyzed with AI.
This can proactively provide information to employees, such as during a chat or a meeting, so it's right at their fingertips without ever having to search for the data.
Advance analytics is giving new insights into a company's performance. What type of knowledge gaps exist can now be automatically analyzed, helping drive training programs.
One of the most exciting ways AI will drive collaboration is human-to-machine-to-human collaboration with AI agents. AI agents can work on an employee's behalf, significantly improving productivity. However, taking it a step further, AI agents can be directed by an employee to share information automatically or act on their behalf. One example of this is by automating the hand-off of new marketing leads. Traditionally, new leads are added to a CRM, an employee manually scores them, and their progress through the sales pipeline is manually monitored. But with AI agents, adding a lead to your CRM and scoring it automatically is now possible. Based on the scoring, the AI agent notifies the right salesperson and updates the sales pipeline. As the salesperson engages with the opportunity, the AI agent monitors conversations (done via recordings and emails) so that AI automatically updates the sales pipeline. This dramatically reduces the work customarily involved with keeping a sales pipeline up to date, allowing the sales executive to focus on the relationship. It also operationalizes a task that often gets done differently by each employee.
No matter how you go about it, addressing knowledge silos in your organization will yield a tremendous impact. By improving communication, you will enhance collaboration, and as collaboration improves, trust and transparency are built. These are the pillars on which highly effective and productive companies are built.
The journey to a silo-free organization takes time and effort, but the rewards are worth it. This is one of the driving motivators for the creation of AskJack . We've seen and led organizations that were challenged by the impact of poor knowledge transfer and accidental knowledge silos. It's motivated us to explore the edges of how AI can help foster better employee engagement, satisfaction, and results.
Our AI-powered search assistant is built to bridge the information gaps and knowledge silos every organization puts up. By bringing AI and modern software approaches to communication and search, AskJack ensures that employees can instantly find the answers they need.
Ready to use AI to transform your organization's work and improve collaboration? Try AskJack today for free and see the difference it can make. Click here to sign-up, no credit card required, and start breaking down those knowledge silos!